LeadEngine - Accountable Advertising

Blue Square has launched their new online advertising service, LeadEngine, that has been trialed successfully on recruitment campaigns for the RAF and Dundee University. LeadEngine takes accountability in advertising to new levels by combining technology and strategic advice to provide an unrivaled service.

Kick-start your marketing campaign with LeadEngine, a comprehensive package featuring tracking facilities that consolidates all sales leads and enquiries generated into one clear comprehensive report which allows you to identify which campaign is working and equally important, highlight those that are not.  For more detail contact Brian or Nial on 01382 223111.  

                     28th April 2009

In this Issue (scroll for all articles)
Lead Engine
Online Page Turning Software
New Blue Square Services
Complying with consumer Legislation when Trading Online - Thorntons
Hosting Charges Fixed to 2010
SPAM Increase!
Internet Explorer 8 Released
Client Profile: Solsgirth


Online Page Turning Brochure Software

Blue Square now has the in-house capability to put client brochures online in an appealing and readable fashion.
Take a look at our own corporate brochure to see what we can do for you!   Online page-turning will be available as a supplementary service to all our clients for whom we produce brochure work.  Clients who have had brochures printed with Blue Square in the recent past and would like these online should contact Nial on 01382 223111.  This service is offered to all businesses and organisations who wish to put their brochures online. Contact Nial for full detail.
 




New Product

New Blue Square Services

We have recently revamped the services section of our website which makes it much easier to review the comprehensive range of services offered at Blue Square.   Have a look and see what we could be doing for your business during these challenging times. 

 


Thorntons Solicitors: Complying with consumer Legislation when Trading Online

Burden or Benefit?
It is important for Sellers to have an understanding of the legal issues involved when selling goods and/or services to consumers. The legislation in place not only stipulates the information which should be provided to consumers before and during the conclusion of a contract, but it also sets out the legal rights and obligations of both parties ....[read the full article on the Blue Square Blog] or Download the article as PDF.

Hosting Charges Fixed to 2010

Blue Square has decided not to increase their annual hosting, domain and email charges in 2009 in order to help their clients maintain their cost base.  Cost structures will be reviewed in April 2010.

 

SPAM Increase!

Blue Square has noticed a marked increase in the number of SPAM emails received by its own staff and clients over the last 3 weeks. Although the McColo hosting servers which provided a significant amount of malware and botnet traffic were closed down 5 months ago, the botnets are back up and running again and may be causing many a bulging mailbox!

Tighten up your spam filters, don't open attachments from untrusted sources and hang on for dear life..... 

Internet Explorer 8 Released
Internet Explorer 8 was released on March 19th 2009. Microsoft claim that their new browser is faster, safer, has better support for W3C standards and is packed with new features.

With the release of IE8 we urge any clients still using IE6 to upgrade to at least IE7. This is primarily for security reasons but note that many companies (including Blue Square) will scale down web development for IE6 now that IE8 has been released.

To upgrade to IE8 go to the Microsoft site

Client Profile: Solsgirth

Blue Square is pleased to have designed, built and launched the new Lomond Homes Solsgirth development website.  The website is managed by Blue Square on an ongoing basis but has content managed elements and a database driven enquiry system. The site is providing a significant number of enquiries and brochure requests.

Judge the end result yourself by
following this link....