GS Insurance

"Let's face it insurance is a pretty dull subject, even at the best of times", we began at the briefing with our client GS Insurance Services. "But introduce a hint of pop culture in the guise of Adam Ant with witty, yet informative copy. This would surely raise a few eyebrows", we hinted to Mr. Stubbs.

"You have my attention" was our client's curt reply.

"Support the narrative with striking imagery and wrap up the text pages inside a bold and innovative cover design and one can't fail to stimulate the underwriting world", we reasoned.

"Furthermore", we suggested "...exclude the usual cliched product images and present your USP in a non-standard format and be perceived as being highly controversial".

"Brilliant" cried Mr. Stubbs..."Let's see it!"

The resulting large format brochure and spin off web site has been a resounding success.