Client

Family run specialist distributor of Coated Fabrics and Horticultural products to the UK market.

Brief

Design of new identity for the company, updating all stationery and promotional literature.

Solution

Lows wished to retain their cheetah which has been synonymous with the company for nearly twenty years. B2 suggested a stylised silhouette version underneath a bold outlined font for the Lows name, reducing the 'of Dundee' to a smaller font size below. The existing house colour of yellow was darkened to ochre to enhance the legibility on a white background. The identity is particularly striking when set on a black background as in the 2009 Horticultural catalogue, which was given a completely new look. Product detail and pictures were separated on left and right pages to produce a clean presentation.