Client

Long established firm of Dundee Solicitors and Estate Agents, formerly Alan J Baillie.

Brief

In 2006, Alan approached B2 to devise a new name and identity for the firm. Advertising and literature required updating.

Solution

The decision was taken to drop the forename to become 'Baillies'. The striking diamond logo symbolises property (house roof) and legal (open book). B2 involvement has encompassed stationery, signing, press, radio and outdoor advertising as well as marketing literature, website and taxi livery. New for 2008 is a stunning MegaRear, heralding the new style advertising campaign for the year.