Client

Long established firm of Dundee Solicitors and Estate Agents, formerly Alan J Baillie.

Brief

In 2006, Alan approached B2 to devise a new name and identity for the firm. Advertising, literature and website were also required in a fresh style.

Solution

The decision was taken to drop the forename and become 'Baillies'. The striking diamond shaped identity incorporates purple and grey V-shapes representing a house roof and a legal book. B2 involvement has encompassed stationery, signing, press, radio and outdoor advertising as well as marketing literature, website and taxi livery. New for 2008 is a stunning MegaRear, heralding the new style advertising campaign for the year.