Client

Former DLO for Tayside with road maintenance, cleaning, catering, signing, and vehicle maintenance divisions.

Brief

Design of identity and marketing material for launch of Tayset, a cold mix paving system which utilises reclaimed asphalt.t

Solution

In a tight four week timescale, Blue Square developed an identity which reflected Tayset's recycling capability and developed this across product leaflets, case study leaflets, launch display panels and DVD cases, all in keeping with the Tayside Contracts corporate colours. The successful product launch at Collace quarry on 20th June 2008 by John Swinney, MSP, Cabinet Secretary for Finance and Sustainable Growth, was attended by transport industry and Scottsh Local Council officials from throughout Scotland.