Client

One of the UK's leading providers of computer software for Veterinary practices, with offices in Surrey, Leeds and Dundee.

Brief

Design corporate brochure with suite of product brochures, testimonials and related material.

Solution

Blue Square commissioned location photography of vets working with animals in the practice. This library of photography was used to great effect throughout the brochures. Large images with minimal text on the corporate brochure/folder contrasted with the more detailed text requirements of product brochure, testimonial and newsletter inserts. The promotional literature package was complemented by full page adverts in the trade press in the corporate style.