Client

Scottish Dental Clinical Effectiveness Programme (SDcep) is an initiative of NHS Education for Scotland. Funded by the Scottish Government, the primary aim of the programme is to modernise dental services and improve oral health in Scotland through a series of CPD guidance books.

Brief

As a pre-requisite to a successful launch SDcep required a memorable corporate identity and house style for the various publications which would be produced covering a wide range of topics from Dental Sedation to Emergency Dental Care.

Solution

We created a striking identity which, using a symbolic molar device, crystallises the core activity of SDcep. The Guidance books were designed with a clean, flexible layout style which would accommodate the variety of subjects planned. Stationery and exhibition material were also produced for this client.