Client

Scotland's leading children's entertainers. The Singing Kettle tour annually in theatres throughout the British Isles. Merchandise is available at all tour venues.

Brief

Design an eye-catching visual for The Singing Kettle Summer and Christmas tours. This will be used in leaflets, posters, advertising and merchandise. The 2008 Summer Tour theme is Pirate Island

Solution

For a number of years Blue Square have designed effective visuals for the tours. The important aspect is to create a suitable colourful backdrop in which to place the cast in their costumes. The brand name must be strong and still allow space for the tour theme, which in his case we have shown on the flag. The pirate ship, deserted island and palm trees frame the background with the treasure chest and costumed kettle in the foreground. The venue details text is inset on the shore for the individual posters and billboards.

Blue Square also provide an advertising artwork service for venue publicity in provincial newspapers throughout the tour itinerary.