Dundee Waterfront

Branding | Print | Web | Mobile Web

In September 2011 Blue Square won a pitch to Dundee City Council for the creation of the new Dundee Waterfront branding and associated marketing materials. Building on the existing 'Dundee - One City Many Discoveries' campaign the requirement of the brief was to give Dundee's unfolding Waterfront development its own identity in order to give it prominence in a national context. Investors and the general public are the two separate audiences targeted. Brochures, exhibition display material and a new web site and a mobile website, making extensive use of social media have been completed and rolled out.

Over the coming months, signing, and a general information brochure will be completed as this major development project gathers momentum.

www.dundeewaterfront.com

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