School of Nursing & Midwifery, University of Dundee

Advertising | Print

The School of Nursing and Midwifery, part of The University of Dundee's College of Medicine, Dentistry and Nursing, attracts over 1700 nursing and midwifery students each year. Crucial to the School's ongoing success is the achievement of their annual student recruitment intake targets both in terms of quantity and quality.

A long-standing client, Blue Square provides the School with ongoing mixed media campaigns backed by a full agency service which has included radio, press, outdoor, on-line advertising, text service and web. The campaign objective is to deliver the message to the target audience efficiently and, through a direct call to action, solicit responses and enquiries for course information.

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